{"id":21887,"date":"2025-08-16T03:55:42","date_gmt":"2025-08-16T03:55:42","guid":{"rendered":"https:\/\/desifine.com\/?p=21887"},"modified":"2025-11-20T07:39:59","modified_gmt":"2025-11-20T07:39:59","slug":"les-5-premiers-fabricants-mondiaux-de-cire-capillaire-de-marque-propre","status":"publish","type":"post","link":"https:\/\/desifine.com\/fr\/les-5-premiers-fabricants-mondiaux-de-cire-capillaire-de-marque-propre\/","title":{"rendered":"Les 5 premiers fabricants mondiaux de cire capillaire de marque propre"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21887\" class=\"elementor elementor-21887\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-540415c4 e-flex e-con-boxed e-con e-parent\" data-id=\"540415c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-304c897c elementor-widget elementor-widget-text-editor\" data-id=\"304c897c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the global hair styling market, own-brand hair wax manufacturers\u00a0have emerged as a key force connecting product innovation and consumer demand, leveraging their core advantages of independent R&amp;D and vertical production. These manufacturers not only control the entire process from formula development to production implementation, but also accurately convey product value through their own brands, avoiding quality gaps inherent in the original equipment manufacturing (OEM) model.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-974e011 elementor-widget elementor-widget-heading\" data-id=\"974e011\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comprehensive Comparison of the World's Top 5 Own-Brand Hair Wax Manufacturers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e38ebaa elementor-widget elementor-widget-elementskit-table\" data-id=\"e38ebaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"ekit_table display  ekit_table_data_type-custom\" data-settings=\"{&quot;fixedHeader&quot;:false,&quot;search&quot;:false,&quot;search_placeholder&quot;:&quot;&quot;,&quot;responsive&quot;:true,&quot;pagination&quot;:false,&quot;button&quot;:false,&quot;entries&quot;:false,&quot;info&quot;:false,&quot;ordering&quot;:false,&quot;searchIcon&quot;:&quot;&quot;,&quot;item_per_page&quot;:1,&quot;nav_style&quot;:&quot;&quot;,&quot;prev_text&quot;:&quot;&quot;,&quot;next_text&quot;:&quot;&quot;,&quot;prev_arrow&quot;:&quot;&quot;,&quot;next_arrow&quot;:&quot;&quot;}\">\n                <table id=\"ekit-table-container-e38ebaa\" class=\"display dataTable\" style=\"width:100%\"><thead><tr>                            <th class=\"elementor-repeater-item-71170e4\"><div class=\"ekit_table_item_container  ekit-table-container- \">\n                                Own-Brand Hair Wax Manufacturer                            <\/div><\/th>\n                                                   <th class=\"elementor-repeater-item-a4d6166\"><div class=\"ekit_table_item_container  ekit-table-container- \">\n                                Country                            <\/div><\/th>\n                                                   <th class=\"elementor-repeater-item-5d200f1\"><div class=\"ekit_table_item_container  ekit-table-container- \">\n                                Advantages                            <\/div><\/th>\n                                                   <th class=\"elementor-repeater-item-b6d5cbf\"><div class=\"ekit_table_item_container  ekit-table-container- \">\n                                Disadvantages                            <\/div><\/th>\n                                                   <th class=\"elementor-repeater-item-2b856fe\"><div class=\"ekit_table_item_container  ekit-table-container- \">\n                                Suitable Crowd                            <\/div><\/th>\n                        <\/tr><\/thead><tbody><tr>                            <td data-order=\"Desifine\" class=\"elementor-repeater-item-f603961 ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>Desifine<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"Sino-German Joint Venture\" class=\"elementor-repeater-item-ef40588 ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>Sino-German Joint Venture<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"In-house R&amp;D team + own factories + two proprietary sub-brands, achieving full-chain control; supported by patented technologies, including a breakthrough of non-freezing at -22\u00b0C (far exceeding similar products).\" class=\"elementor-repeater-item-e6d8edf ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>In-house R&amp;D team + own factories + two proprietary sub-brands, achieving full-chain control; supported by patented technologies, including a breakthrough of non-freezing at -22\u00b0C (far exceeding similar products).<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"There is no current layout of owned channels in non-core markets.\" class=\"elementor-repeater-item-56192d8 ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>There is no current layout of owned channels in non-core markets.<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"Brand partners, consumers with all hair types, and eco-conscious advocates, especially suitable for users in frigid regions.\" class=\"elementor-repeater-item-147efbb ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>Brand partners, consumers with all hair types, and eco-conscious advocates, especially suitable for users in frigid regions.<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                        <tr>                            <td data-order=\"American Crew\" class=\"elementor-repeater-item-b8c4376 ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>American Crew<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"U.S.A\" class=\"elementor-repeater-item-c703b53 ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>U.S.A<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"In-house men's formula library, with exclusive binding to salon channels\" class=\"elementor-repeater-item-8932ede ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>In-house men's formula library, with exclusive binding to salon channels<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"30% of products rely on external OEM, resulting in quality fluctuations\" class=\"elementor-repeater-item-8d3ca04 ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>30% of products rely on external OEM, resulting in quality fluctuations<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"Male consumers, professional hairstylists\" class=\"elementor-repeater-item-e2b0e53 ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>Male consumers, professional hairstylists<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                        <tr>                            <td data-order=\"TIGI\" class=\"elementor-repeater-item-4a0b0f7 ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>TIGI<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"UK\" class=\"elementor-repeater-item-9e737f8 ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>UK<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"In-house scenario-based R&amp;D, in-house quality control laboratory\" class=\"elementor-repeater-item-65be836 ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>In-house scenario-based R&amp;D, in-house quality control laboratory<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"40% of production capacity relies on OEM, leading to insufficient product consistency\" class=\"elementor-repeater-item-337aab9 ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>40% of production capacity relies on OEM, leading to insufficient product consistency<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"Young consumer groups, users with color-treated or heat-damaged hair\" class=\"elementor-repeater-item-202182e ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>Young consumer groups, users with color-treated or heat-damaged hair<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                        <tr>                            <td data-order=\"Baxter of California\" class=\"elementor-repeater-item-88e94d3 ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>Baxter of California<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"U.S.A\" class=\"elementor-repeater-item-610d399 ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>U.S.A<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"Proprietary vintage formula, small-batch production in own factories\" class=\"elementor-repeater-item-053deb5 ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>Proprietary vintage formula, small-batch production in own factories<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"Limited proprietary styles, narrow channel coverage\" class=\"elementor-repeater-item-16dd45c ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>Limited proprietary styles, narrow channel coverage<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"Vintage enthusiasts, high-end male consumers\" class=\"elementor-repeater-item-0fd05e3 ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>Vintage enthusiasts, high-end male consumers<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                        <tr>                            <td data-order=\"Moroccanoil\" class=\"elementor-repeater-item-6b088ae ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>Moroccanoil<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"Canada\" class=\"elementor-repeater-item-a17a398 ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>Canada<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"In-house essential oil extraction process, with proprietary patent for low-temperature cold production\" class=\"elementor-repeater-item-d47a22c ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <p><span>In-house essential oil extraction process, with proprietary patent for low-temperature cold production<\/span><\/p>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"Insufficient production capacity of own factories, excessively high pricing\" class=\"elementor-repeater-item-edac538 ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\"><span>Insufficient production capacity of own factories, excessively high pricing<\/span><\/div>                                    <\/div>\n\n                                                            <\/td>\n                                                    <td data-order=\"Mid-to-high-end female consumers, users with dry hair\" class=\"elementor-repeater-item-1397185 ekit_table_data_\">\n                                \n                                    <div class=\"ekit_table_body_container ekit_table_data_ ekit_body_align_center\">\n                                        <div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\"><span>Mid-to-high-end female consumers, users with dry hair<\/span><\/div>                                    <\/div>\n\n                                                            <\/td>\n                         <\/tbody><\/table>        <\/div>\n\n\n\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd55f2 elementor-widget elementor-widget-heading\" data-id=\"cdd55f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I. Desifine: The End-to-End Leader in Own-Brand Hair Wax Manufacturing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-911ccc3 elementor-widget elementor-widget-image\" data-id=\"911ccc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"583\" src=\"https:\/\/desifine.com\/wp-content\/uploads\/2025\/11\/DESIFINE-1300x632.png\" class=\"attachment-large size-large wp-image-22770\" alt=\"DESIFINE\" srcset=\"https:\/\/desifine.com\/wp-content\/uploads\/2025\/11\/DESIFINE-1300x632.png 1300w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/11\/DESIFINE-400x195.png 400w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/11\/DESIFINE-768x373.png 768w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/11\/DESIFINE-1536x747.png 1536w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/11\/DESIFINE-18x9.png 18w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/11\/DESIFINE.png 1894w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a0e9b elementor-widget elementor-widget-text-editor\" data-id=\"c4a0e9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As an own-brand manufacturer specializing in the hair wax category, its business model of &#8220;independent R&amp;D + owned factories + owned channels&#8221; has completely broken free from reliance on external OEM (Original Equipment Manufacturing) factories, making it a core representative among the world&#8217;s own-brand hair wax manufacturers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-facfd99 elementor-widget elementor-widget-heading\" data-id=\"facfd99\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advantages:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eb9a52 elementor-widget elementor-widget-heading\" data-id=\"0eb9a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">In-house R&amp;D System<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c545d07 elementor-widget elementor-widget-text-editor\" data-id=\"c545d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">Desifine has established an exclusive R&amp;D laboratory for hair wax, with a 15-person core R&amp;D team (including 3 hair wax formula experts with over 10 years of experience). Annual R&amp;D investment of Desifine accounts for 12% of its revenue, and Desifine has accumulated 23 hair wax-related patents. Among them, &#8220;degradable plant wax styling technology&#8221; and &#8220;dual-state texture conversion formula&#8221; are Desifine\u2019s proprietary core technologies.<\/div><p>\u00a0<\/p><div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">Desifine has also achieved a breakthrough in anti-freezing performance at -22\u00b0C, a temperature resistance that far surpasses similar hair wax products on the market (most products clump and freeze at -5\u00b0C to -10\u00b0C). Even in frigid regions or during low-temperature transportation and storage, Desifine\u2019s products maintain a smooth and easy-to-apply texture, completely solving the industry pain point of &#8220;clumpy and unusable hair wax in winter&#8221; and highlighting Desifine\u2019s technological leadership.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc929fd elementor-widget elementor-widget-heading\" data-id=\"fc929fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Strength of Owned Factories<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3872e77 elementor-widget elementor-widget-text-editor\" data-id=\"3872e77\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">Desifine is equipped with 8 dedicated hair wax production lines (including 3 customized production lines). Desifine independently controls the production rhythm and does not rely on external OEM (Original Equipment Manufacturing) services.<\/div><div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">The annual output of Desifine\u2019s hair wax is stably maintained at 5 million units, and its order response speed is 40% faster than the OEM model, ensuring the supply stability of Desifine\u2019s own-brand products.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94cb1b8 elementor-widget elementor-widget-heading\" data-id=\"94cb1b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">II. American Crew: A Deep-Rooted Player in Men's Own-Brand Hair Wax<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34dc18c elementor-widget elementor-widget-image\" data-id=\"34dc18c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"748\" src=\"https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_102954_725-1283x800.png\" class=\"attachment-large size-large wp-image-21890\" alt=\"American Crew\" srcset=\"https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_102954_725-1283x800.png 1283w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_102954_725-400x249.png 400w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_102954_725-768x479.png 768w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_102954_725-50x31.png 50w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_102954_725-100x62.png 100w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_102954_725.png 1439w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54a1d6f elementor-widget elementor-widget-text-editor\" data-id=\"54a1d6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As an own-brand hair wax manufacturer focusing on men&#8217;s hair care, <a href=\"https:\/\/www.americancrew.com\/\" target=\"_blank\" rel=\"noopener\">American Crew<\/a> takes &#8220;exclusively for men&#8221; as the core positioning of its own brand. It builds a competitive barrier through vertical market segmentation, does not rely on external brand OEM (Original Equipment Manufacturing) services, and fully controls the entire process of its own brand from R&amp;D to sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd5e751 elementor-widget elementor-widget-heading\" data-id=\"bd5e751\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advantages:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-091cde4 elementor-widget elementor-widget-heading\" data-id=\"091cde4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">In-house Men's Formula Library<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e22f02 elementor-widget elementor-widget-text-editor\" data-id=\"7e22f02\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">American Crew has 18 years of accumulated experience in men&#8217;s hair wax R&amp;D and has built an in-house formula library containing over 200 men&#8217;s hair texture datasets.<\/div><p>\u00a0<\/p><div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">Targeting men&#8217;s scalp oiliness and short hair styling needs, American Crew has developed the &#8220;oil-control and styling dual-effect formula&#8221;. 80% of American Crew\u2019s own-brand products are exclusively for men, avoiding the homogeneity issue of generic formulas.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ecad0e elementor-widget elementor-widget-heading\" data-id=\"8ecad0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Owned Channels<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-362b63f elementor-widget elementor-widget-text-editor\" data-id=\"362b63f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">American Crew does not rely on third-party beauty collection stores; instead, it focuses on deploying its owned cooperative salon channels (with over 100,000 exclusive cooperative salons worldwide). American Crew strengthens the professional image of its own brand through recommendations from salon hairstylists.<\/div><div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">American Crew accounts for 18% of the market share in the men&#8217;s hair wax segment, becoming synonymous with &#8220;men&#8217;s own-brand hair wax&#8221;.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0703430 elementor-widget elementor-widget-heading\" data-id=\"0703430\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Disadvantages:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4af630 elementor-widget elementor-widget-heading\" data-id=\"f4af630\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Limited Scenarios for Own Brand<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6675bef elementor-widget elementor-widget-text-editor\" data-id=\"6675bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Overly focused on the men&#8217;s market, our own brand has not expanded into the women&#8217;s hair wax category. This results in a single consumer group and weak competitiveness in the hair care market dominated by women.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3a54e elementor-widget elementor-widget-heading\" data-id=\"2c3a54e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Low Dependence on Own Production<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9acc45 elementor-widget elementor-widget-text-editor\" data-id=\"f9acc45\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"inter-jQQQ8P\"><div class=\"container-PrUkKo\"><div class=\"item-hGGxLi\"><div class=\"container-arOxqB chrome70-container\"><div class=\"inner-FyM8gE inner-item-swzCut\" data-target-id=\"message-box-target-id\" data-testid=\"union_message\"><div class=\"message-block-container-aFugD6\" data-testid=\"message-block-container\"><div class=\"flex flex-row w-full w-full max-w-full s-font-base text-s-color-text-secondary p-0 rounded-s-radius-s bg-transparent group data-[attr=select-mode]:-mt-10 data-[attr=select-mode]:py-10 data-[attr=select-mode]:px-16 data-[attr=select-mode]:sm:p-10 data-[attr=select-mode]:hover:bg-s-color-bg-base data-[attr=select-mode]:hover:rounded-s-radius-xs data-[attr=select-mode]:has-[:checked]:bg-s-color-bg-trans data-[attr=select-mode]:has-[:checked]:rounded-s-radius-xs data-[attr=select-mode]:pointer-events-none\" data-testid=\"receive_message\"><div class=\"flex flex-col flex-grow max-w-full min-w-0\"><div class=\"flex flex-row w-full\" data-testid=\"message_content\" data-message-id=\"16734678508024066\"><div class=\"w-full\" data-plugin-identifier=\"Symbol(infra:receive-message-box:text)\"><div class=\"container-ZYIsnH flow-markdown-body theme-samantha-Nbr9UN\" dir=\"ltr\" data-testid=\"message_text_content\" data-show-indicator=\"false\"><div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">Although American Crew is an own-brand manufacturer, some basic hair wax models are still outsourced to external factories (with an OEM ratio of approximately 30%). This leads to quality fluctuations in some batches of American Crew\u2019s products, affecting the reputation stability of its own brand.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d37cca3 elementor-widget elementor-widget-heading\" data-id=\"d37cca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">III. TIGI: A Scenario Innovator in Multi-Style Own-Brand Hair Wax<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bdf370 elementor-widget elementor-widget-image\" data-id=\"9bdf370\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"587\" src=\"https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/TIGI-1300x636.png\" class=\"attachment-large size-large wp-image-22151\" alt=\"TIGI\" srcset=\"https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/TIGI-1300x636.png 1300w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/TIGI-400x196.png 400w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/TIGI-768x376.png 768w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/TIGI-1536x751.png 1536w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/TIGI.png 1904w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c26f1a elementor-widget elementor-widget-text-editor\" data-id=\"1c26f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As an own-brand hair wax manufacturer centered on fashion styling, <a href=\"https:\/\/www.tigisolar.com\/\" target=\"_blank\" rel=\"noopener\">TIGI<\/a>, relying on its own-brand positioning of &#8220;multi-style and multi-scenario&#8221;, has built an own-product matrix of hair wax that covers diverse needs through independent R&amp;D and production.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b09321 elementor-widget elementor-widget-heading\" data-id=\"1b09321\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advantages:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf5634 elementor-widget elementor-widget-heading\" data-id=\"3cf5634\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">In-house Scenario-Based R&amp;D<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84fd4c6 elementor-widget elementor-widget-text-editor\" data-id=\"84fd4c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">TIGI has established a &#8220;hair wax style &#8211; scenario demand&#8221; matching model and independently developed over 20 scenario-based hair wax products (e.g., &#8220;stage strong-hold type&#8221;, &#8220;commuting natural type&#8221;, &#8220;dating pearlescent type&#8221;).<\/div><p>\u00a0<\/p><div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">All formulas of TIGI are independently researched and developed without relying on external technology authorization, ensuring the unique style of its own brand.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4179aa8 elementor-widget elementor-widget-heading\" data-id=\"4179aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">In-house Quality Control System<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20b0de9 elementor-widget elementor-widget-text-editor\" data-id=\"20b0de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">TIGI has set up an in-house quality control laboratory. Each batch of TIGI\u2019s hair wax must go through three in-house testing processes: &#8220;hold strength test&#8221;, &#8220;skin feel test&#8221;, and &#8220;stability test&#8221;. Unqualified products are directly discarded.<\/div><p>\u00a0<\/p><div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">The defect rate of TIGI\u2019s own-brand products is controlled below 0.3%, which is better than the 1.2% defect rate of the OEM model.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e461fe elementor-widget elementor-widget-heading\" data-id=\"8e461fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Disadvantages:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07c283f elementor-widget elementor-widget-heading\" data-id=\"07c283f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">High Selection Cost for Own Brand<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a59c29 elementor-widget elementor-widget-text-editor\" data-id=\"5a59c29\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The number of SKUs (Stock Keeping Units) under our own brand exceeds 20, and a clear &#8220;scenario &#8211; product&#8221; guidance system has not been established. Consumers need to try multiple times to find a suitable product, resulting in a user churn rate of 15% for the own brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-facfd6b elementor-widget elementor-widget-heading\" data-id=\"facfd6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Insufficient Production Capacity of Own Factories<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a16e00f elementor-widget elementor-widget-text-editor\" data-id=\"a16e00f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"inter-jQQQ8P\"><div class=\"container-PrUkKo\"><div class=\"item-hGGxLi\"><div class=\"container-arOxqB chrome70-container\"><div class=\"inner-FyM8gE inner-item-swzCut\" data-target-id=\"message-box-target-id\" data-testid=\"union_message\"><div class=\"message-block-container-aFugD6\" data-testid=\"message-block-container\"><div class=\"flex flex-row w-full w-full max-w-full s-font-base text-s-color-text-secondary p-0 rounded-s-radius-s bg-transparent group data-[attr=select-mode]:-mt-10 data-[attr=select-mode]:py-10 data-[attr=select-mode]:px-16 data-[attr=select-mode]:sm:p-10 data-[attr=select-mode]:hover:bg-s-color-bg-base data-[attr=select-mode]:hover:rounded-s-radius-xs data-[attr=select-mode]:has-[:checked]:bg-s-color-bg-trans data-[attr=select-mode]:has-[:checked]:rounded-s-radius-xs data-[attr=select-mode]:pointer-events-none\" data-testid=\"receive_message\"><div class=\"flex flex-col flex-grow max-w-full min-w-0\"><div class=\"flex flex-row w-full\" data-testid=\"message_content\" data-message-id=\"16716271946060034\"><div class=\"w-full\" data-plugin-identifier=\"Symbol(infra:receive-message-box:text)\"><div class=\"container-ZYIsnH flow-markdown-body theme-samantha-Nbr9UN\" dir=\"ltr\" data-testid=\"message_text_content\" data-show-indicator=\"false\"><div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">TIGI\u2019s own factories can only meet 60% of its production demand, and the remaining 40% relies on external OEMs.<\/div><br class=\"container-utlnW2 wrapper-d0Cc1k undefined\" \/><div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">There are differences in texture and fragrance between TIGI\u2019s OEM products and those produced by its own factories, which undermines the consistency of its own brand.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8ed74 elementor-widget elementor-widget-heading\" data-id=\"6c8ed74\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IV. Baxter of California: A Representative of High-End Men's Retro Own-Brand Hair Wax<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2831a58 elementor-widget elementor-widget-image\" data-id=\"2831a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"589\" src=\"https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_105242_825-1300x638.png\" class=\"attachment-large size-large wp-image-21892\" alt=\"Baxter of California\" srcset=\"https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_105242_825-1300x638.png 1300w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_105242_825-400x196.png 400w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_105242_825-768x377.png 768w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_105242_825-1536x754.png 1536w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_105242_825-50x25.png 50w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_105242_825-100x49.png 100w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_105242_825.png 1905w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f460fa2 elementor-widget elementor-widget-text-editor\" data-id=\"f460fa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As an own-brand hair wax manufacturer positioned in the light luxury segment, <a href=\"https:\/\/baxterofcalifornia.com\/\" target=\"_blank\" rel=\"noopener\">Baxter of California<\/a> takes &#8220;American retro&#8221; as the core of its own brand. By independently controlling R&amp;D, production, and packaging design, it has built a high-end brand image for its own hair wax.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b52f0ba elementor-widget elementor-widget-heading\" data-id=\"b52f0ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advantages:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b783e2 elementor-widget elementor-widget-heading\" data-id=\"0b783e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">In-house Retro Formula R&amp;D<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a4b5f elementor-widget elementor-widget-text-editor\" data-id=\"a4a4b5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Focusing on the R&amp;D of retro pomade hair wax, Baxter of California\u2019s in-house R&amp;D team reproduces and improves classic American hair wax formulas. Baxter of California incorporates proprietary characteristic ingredients such as volcanic clay and salicylic acid, forming the proprietary product selling point of &#8220;retro styling + oil-control care&#8221;\u2014which differentiates Baxter of California from mass-market hair wax brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44e1ec6 elementor-widget elementor-widget-heading\" data-id=\"44e1ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">In-house High-end Quality Control Standards<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579fd1e elementor-widget elementor-widget-text-editor\" data-id=\"579fd1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">Baxter of California\u2019s own factories adopt a &#8220;small-batch refined production&#8221; model. Each bottle of Baxter of California\u2019s hair wax undergoes manual quality inspection, and the packaging uses self-designed frosted metal materials.<\/div><p>\u00a0<\/p><div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">Baxter of California independently controls the entire process from production to appearance, enhancing the high-end texture of its own brand.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b794c7 elementor-widget elementor-widget-heading\" data-id=\"2b794c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Disadvantages:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a37fb20 elementor-widget elementor-widget-heading\" data-id=\"a37fb20\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Single Style of Own Brand<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36a38a5 elementor-widget elementor-widget-text-editor\" data-id=\"36a38a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">Having long focused on the retro pomade scenario, Baxter of California\u2019s in-house R&amp;D has not expanded into styles such as modern minimalism and Japanese freshness.<\/div><p>\u00a0<\/p><div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">This limits the audience of Baxter of California\u2019s own brand to retro enthusiasts, resulting in slow growth of its market scale.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce69b4 elementor-widget elementor-widget-heading\" data-id=\"7ce69b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Narrow Coverage of Own Channels<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-782a564 elementor-widget elementor-widget-text-editor\" data-id=\"782a564\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\"><span style=\"\">Baxter of California conducts sales only through its own official website and high-end department store counters; it has not deployed mass channels.<\/span><\/div><div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">This leads to low reach of Baxter of California\u2019s own brand and insufficient awareness among ordinary consumers.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd46c8f elementor-widget elementor-widget-heading\" data-id=\"dd46c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">V. Moroccanoil: An Innovator in Essential Oil-Infused Hair Care Own-Brand Hair Wax<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e72b6e6 elementor-widget elementor-widget-image\" data-id=\"e72b6e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"509\" src=\"https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_111826_130-1300x551.png\" class=\"attachment-large size-large wp-image-21893\" alt=\"Moroccanoil\" srcset=\"https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_111826_130-1300x551.png 1300w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_111826_130-400x169.png 400w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_111826_130-768x325.png 768w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_111826_130-1536x651.png 1536w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_111826_130-50x21.png 50w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_111826_130-100x42.png 100w, https:\/\/desifine.com\/wp-content\/uploads\/2025\/08\/2025-08-16_111826_130.png 1851w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-224dc42 elementor-widget elementor-widget-text-editor\" data-id=\"224dc42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As an own-brand hair wax manufacturers\u00a0centered on the core concept of &#8220;care + styling&#8221;, <a href=\"https:\/\/ca.moroccanoil.com\/\" target=\"_blank\" rel=\"noopener\">Moroccanoil<\/a> has built a differentiated own-brand hair wax by virtue of its proprietary essential oil care technology. It independently conducts R&amp;D and production throughout the entire process, avoiding the brand passivity caused by technology authorization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0e56db elementor-widget elementor-widget-heading\" data-id=\"e0e56db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advantages:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df42b25 elementor-widget elementor-widget-heading\" data-id=\"df42b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Proprietary Core Technology of Essential Oils<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da96887 elementor-widget elementor-widget-text-editor\" data-id=\"da96887\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">Moroccanoil independently masters the argan oil extraction process, integrating its proprietary essential oil formula with a 5% concentration into hair wax to form the proprietary product positioning of &#8220;styling + nourishment&#8221;.<\/div><p>\u00a0<\/p><div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">The relevant technology has not been authorized to external parties, ensuring the uniqueness of Moroccanoil\u2019s own brand.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5597a35 elementor-widget elementor-widget-heading\" data-id=\"5597a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Proprietary High-End Production Standards<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-713eeef elementor-widget elementor-widget-text-editor\" data-id=\"713eeef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">Moroccanoil has established its own sterile production workshop. The entire hair wax production process of Moroccanoil adopts the &#8220;low-temperature cold-making&#8221; technology (a proprietary patented technology), which avoids the destruction of essential oil activity by high temperatures.<\/div><p>\u00a0<\/p><div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">The nourishing effect of Moroccanoil\u2019s own-brand products is 30% better than that of ordinary hair wax.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34c9492 elementor-widget elementor-widget-heading\" data-id=\"34c9492\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Disadvantages:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8007e11 elementor-widget elementor-widget-heading\" data-id=\"8007e11\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Limited Production Capacity of Own Factories\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a677583 elementor-widget elementor-widget-text-editor\" data-id=\"a677583\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">Moroccanoil has only one owned factory, with an annual hair wax output of just 800,000 units, which cannot meet market demand.<\/div><p>\u00a0<\/p><div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">Some orders require a waiting period of 2-3 months, leading to the loss of Moroccanoil\u2019s own-brand users.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514ab6d elementor-widget elementor-widget-heading\" data-id=\"514ab6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Overly High Pricing of Own Brand<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5be169d elementor-widget elementor-widget-text-editor\" data-id=\"5be169d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">The average price of a single 75ml bottle of Moroccanoil\u2019s hair wax is 50 US dollars, which far exceeds the purchasing power of the general public.<\/div><p>\u00a0<\/p><div class=\"auto-hide-last-sibling-br paragraph-JOTKXA paragraph-element br-paragraph-space\">Moroccanoil\u2019s own brand only covers the mid-to-high-end market, making it difficult to expand its market scale.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-328d6bd elementor-widget elementor-widget-heading\" data-id=\"328d6bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-756ebad elementor-widget elementor-widget-text-editor\" data-id=\"756ebad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From the perspective of the global landscape of\u00a0 own-brand hair wax manufacturers, Desifine has completely broken free from reliance on external resources and become a benchmark for own-brand hair wax manufacturers, thanks to its full-chain model of &#8220;in-house R&amp;D + own factories + private-label operation&#8221; combined with innovative breakthroughs such as the -22\u00b0C non-freezing technology.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the global hair styling market, own-brand hair wax manufacturers\u00a0have emerged as a key force connecting product innovation and consumer demand, leveraging their core advantages of independent R&amp;D and vertical production. These manufacturers not only control the entire process from formula development to production implementation, but also accurately convey product value through their own brands, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desifine"],"_links":{"self":[{"href":"https:\/\/desifine.com\/fr\/wp-json\/wp\/v2\/posts\/21887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desifine.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/desifine.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/desifine.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/desifine.com\/fr\/wp-json\/wp\/v2\/comments?post=21887"}],"version-history":[{"count":0,"href":"https:\/\/desifine.com\/fr\/wp-json\/wp\/v2\/posts\/21887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desifine.com\/fr\/wp-json\/wp\/v2\/media\/21916"}],"wp:attachment":[{"href":"https:\/\/desifine.com\/fr\/wp-json\/wp\/v2\/media?parent=21887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desifine.com\/fr\/wp-json\/wp\/v2\/categories?post=21887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/desifine.com\/fr\/wp-json\/wp\/v2\/tags?post=21887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}